150,000 orders a month.
One ERP under it.
Fulfil runs inventory, fulfillment, finance, and AI for HexClad, dbrand, Grüns, and The Ridge.
The operations backbone behind modern DTC brands.
One source of truth
Stop duct-taping your operations.
When a 3PL ships wrong inventory, you know in seconds, not when the customer complains. Split shipments, subscription boxes, bundle fulfillment. All automatic.
AI built in
Don't configure it. Describe it.
"Available in red, yellow, and green, sizes XS to 2XL." Type that and Fulfil creates the product and all 18 variants. No matrix screens, no CSV imports.
That's not a separate AI feature. The same intelligence runs through all of Fulfil, from building your catalog to closing your books:
- ✓Set up sales tax, GL accounts, and workflows in plain English
- ✓Reorder points that learn from your sales velocity
- ✓Ask about orders, inventory, and margins securely from Claude, ChatGPT, and other AI tools
Built for DTC complexity
Built for commerce. Not generic manufacturing.
Unlike NetSuite or SAP, we're built for commerce from day one. No consultants needed to make bundles work.
Track across FBA, 3PLs, retail stores and your own warehouse.
Bundles and kits that actually work. No nightly batch syncs.
Route to the cheapest 3PL with stock.
Handle the Black Friday surge without spreadsheets.
Full WMS for in-house operations.
Barcode scanning. Batch picking. Wave releases.
True COGS by SKU and channel.
Deferred revenue that handles subscriptions. Real margins for Amazon vs. Shopify.
Auto reorder, vendor management, landed cost.
Reorder points that learn from velocity. PO-to-receipt tracking.
Shopify, Amazon, TikTok Shop, ShipBob, ShipMonk.
Connected natively. No Celigo or middleware fees.
Powering DTC brands at scale.
Customer stories
Built by, and for, operators.
“We're going to do 150,000 orders this month. Without Fulfil, there's no way I would be with a smile on my face.”

“Order Management tasks that used to take hours, now take minutes in Fulfil.”

“The implementation was the fastest of my life. We did it during Q4 in under three months, including holidays.”
Recognized across ERP, order management, and warehouse management.

From the founder
Hi, I'm Sharoon.
Before Fulfil, my co-founders and I spent years as ERP consultants. We kept watching DTC brands burn through their implementation budgets just to get Shopify, Amazon, and their 3PL talking to each other, with nothing left to configure the system for what made their business unique. We started Fulfil in 2015 to fix that. Bootstrapped, cash-flow positive, still founder-run.
Or email me directly, st@fulfil.io
FAQ
Questions? Answers.
How long have you been around?
How secure is Fulfil?
Can I export my data if we leave?
What's your customer support like?
Who is Fulfil built for?
Outgrown Shopify's backend?
Let's fix that.
30-minute demo. See your use case, not a generic walkthrough.